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James Barber

Owner/Head Coach

Meet James our Founder and Head Coach. With over 16 years of coaching experience he specialises in Body transformations, Olympic Weightlifting, Gymnastics, CrossFit, HYROX, specialist areas of sport specific performance and permanent fat loss.

At his highest level he competed at the British University Championships in Olympic Weightlifting and qualified for various CrossFit competitions all over the country. Prior to that he was a professional dancer for 7 years working with various celebrities on their live performances as a performer and choreographer.


  • Strength and Conditioning Specialist

  • Sports Performance Specialist

  • Professional Dancer

  • Sports Scientist

  • BUCS Olympic Weightlifting Competitor




  • MSc - Sport Management

  • BSc - Sports and Exercise Sciences (Strength and conditioning):

    • Middlesex University Sports Institute

  • Certified Strength and Conditioning Coach - Mixed Martial Arts:

    • Institute of Human Performance

  • Diploma - Advanced Personal Trainer

  • Official HYROX Coach

  • CrossFit Level 1 Trainer

  • CrossFit Gymnastics certified

  • Sports Massage Therapist: Bournemouth University

  • LA Spin instructor

  • Level 2 Fitness Instructor

  • Diploma – Performing Arts (Dance)

  • Diploma – Sports Nutrition

  • Certificate in Physiotherapy

  • Certified Golf Fitness Specialist



  • So You Think You Can Dance

  • National Television

  • Representing the City of Oxford in Liverpool for the Carnival of Culture

  • Multiple European tours with Top Celebrities

  • Olympic Lifting coach to Crossfit Regional Athletes

  • Performance Analysist/S&C Coach to Saracens RFC

  • Performance Analysist/S&C Coach to QPR FC

  • Performance Analysist/S&C Coach Hotspurs FC

  • Strength and Conditioning Coach to Team GB for Rio Olympics

  • Trained CrossFit athletes from beginners to Regional Competitiors

  • Professional Choreographer TV and Live Performances

Email Address:



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